Europe

Europe

European countries welcome more than 480 million international visitors per year, more than half of the global market, and 7 of the 10 most visited countries are European nations.

It’s easy to see why – a well preserved cultural heritage, open borders and efficient infrastructure makes visiting Europe a breeze, and rarely will you have to travel more than a few hours before you can immerse yourself in a new culture, and dive into a different phrasebook. Although it is the world’s smallest continent in land surface area, there are profound differences between the cultures and ways of life in its countries.